Pioneering $70,000
in Annual Savings
with a Print-to-Digital Migration
for Public Media
The Challenge:
Transition a legacy public media print publication to digital without alienating an older demographic that relies on physical layout grids while simultaneously reaching younger audiences.
The Integrated Solution:
I owned this project including the conception, execution, and testing. As the sole designer for PBS Michiana, I led the end-to-end digital transformation of our flagship monthly publication. The objective was clear but challenging: completely eliminate unsustainable print and distribution costs without alienating a loyal, legacy viewer base that relies on traditional programming layouts. By re-engineering our master publication pipeline from the ground up, I moved the magazine into an interactive, multi-platform ecosystem that blended downloadable print assets with rich-media digital formats. The result was a seamless cultural transition for our audience that permanently slashed organizational overhead by $70,000 annually.
I also developed a full website version of the magazine which expanded our digital reach and improved the piece with embeddable content, vastly improved mobile legibility, and refined interactivity.
My Role:
Creative Director & Strategist: Audited a legacy print distribution model and engineered the transition to a 100% digital, interactive publishing architecture.
Digital Publication Designer: Designed interactive, responsive monthly layouts optimized for web-viewports and cross-platform mobile access.
Fiscal Asset Manager: Restructured production pipelines to permanently eliminate physical printing and shipping overhead, saving the organization $70,000 annually.
Platform & Analytics Administrator: Deployed and managed the digital flipbook engine, verifying link tracking and digital accessibility metrics.
Screen recording of digital magazine in flipbook.